Our assignment was to look through three different mediums, magazines, Television, and the web, to find advertisements for politicians, products, and services.
The Magazines that I looked at were Glamour, Seventeen, and and Italian Vogue and some of the ads that I found were:
Maybelline Mascara, Macys, Vera Bradley, Payless Shoes, Revlon lip gloss, Biore Face Wash, Shake it up, Playtex, Nike, Dermatologica, Dove, Carmex Lip Balm, NY Film Academy, Girl Scouts, Latisse Eyelash procedure, Halls, Bank of America, Burberry, Walmart, and Pantene just to name some.
In the magazine medium I found that many of the ads that were placed in these magazines were based on the demographics of the magazine. When you think about the ads that I just mentioned the type of people that the magazine is typically read by are women or girls ages 15-30. Makeup is advertised, fake eyelashes, deodarant, tampons, and etc. For this reason I believe that the reason that many of these ads are so effective is because the companies which are buying these spaces know that they will get the attention of the people they want when they place their ad in Vogue, Glamour, or Seventeen. They also know that if a girl sees Jessica Biel wearing Revlon Lip Gloss that girl is going to want to be just like her, which also proves the modeling theory. The way many of the magazine ads may be are more so soft sell because there is no blunt advertisement it is more so just placed there not thrown at you, necessarily.
Three Ads That struck me: 1. Zit Stick: Due to the fact that I know how it feels to have a zit, and if there is a magic “Zit Stick” then of course a girl (me) is going to want to try it. The name itself, sells itself because when I heard zit stick I thought it is an easy way to get rid of zits. 2. NY Film Academy: Because I am interested in living in New York and hopefully pursuing a career in journalism or even possibly the movie industry, something like this would strike me as interesting. Also, it struck me, as I believe it would strike others because girls who are reading this magazine are our age and they have not necessarily begun their careers so it gets them interested in possibly pursuing a career in the movie industry. Even starting at this Film Academy. 3. I did not find any political advertisements in the magazines I was looking at but another ad that struck me and made me want to go out and buy it was the Maybelline Mascara because they advertise as if it can make your eyelashes look like a celebrity and so you think and are curious about whether or not it works.
When looking at television ads I found a variety of different types of ads for various different things. Some of these were: Apple iPhone/iPod, ATT, Allen Grayson (Politician), Tom Perriello (Politician), Verizon Wireless, Garnier Fructis, Almay, Dance Central (Video Game), Rooms to Go, Bojangles, Pizza Hut, Ford, Freschetta Pizza (frozen foods), Red Lobster, Time Warner Cable, 5 Hour Energy, McDonalds, Covergirl, Neutrogena, One-a-day vitamins, and many more.
Three ads that I found surprisingly interesting and caught my attention were: 1. Apple iPhone 2. ATT 3. Allen Grayson and Richard Burr
The Apple iPhone got my attention due to the fact that it used music and incorporated some of the features of the phone itself. It showed someone using it so that they weren’t just saying that it did something and then it possibly couldn’t actually do it. It was interesting how even with the issues that some people had with the new iPhone their commercials and advertisements are still getting people to buy their product because people see it and have to have it. Another advertisement that I found to be effective was the ATT advertisement. It was effective because they have Luke Wilson (celebrity) doing it and it was easy to say well you know if a celebrity is using it then it must be a good service and they also explained the things that they had that maybe other services did not. Lastly, I found an ad for the candidates of the 2010 Midterm election and viewed a lot of them, but one specifically stuck out to me. I do not necessarily think that I would vote for him but I can see why people would listen to his commercial. Allen Grayson had an ad that was very dramatic and it looked like a movie trailer which caught people’s attention. Drama always catches peoples attention; we thrive off of drama and conflict.
Some of the advertisements on the internet that I found were: Starbucks, Walmart, Best Buy, Wisp Ad, Honda, State Farm, Facebook, Youtube, Garnier, Richard Burr, Vitamin Water, ATT, Verizon, Yoplait, Sex and the City 2 Movie, Terray Beauty (Buying Hair).
Three of the effective advertisements that I found on the internet were: 1. Best Buy because they had their ad displaying things that were on sale that maybe were not before so it had me thinking that it would be a good time to buy them now since it is on sale. 2. Wisp Ad was effective because it advertised a contest that a lucky person will win a trip to South Beach by buying Wisps. 3. Honda ad was effective because it showed the inside of the car while incorporating youtube into their ad because since it was being advertised on youtube’s website it was interesting how they were targeting who would be watching it. As if they were trying to say you can even watch youtube in OUR car. They showed the tv screen and some of the funnier videos featured on the site.
Overall, I feel like my reaction to the advertisements may not have been as strong as possible due to the fact that because I know how the advertisers are thinking it is harder to fall for them. I know that some of the products may not actually work and that in fact, it is an advertising strategy. I feel like doing this experiment helped to see how I would react to these ads though. it was interesting to see how many advertisements really were on the Television, Internet, and especially the amount in the magazines. The ads have pretty much taken over the magazines. Now almost every other page of the magazine is another ad.